If it looks good, it’ll work out better.

I’m the annoying one who stays up for hours to format, check spacing, and make sure things are well designed. Why? People want to see things that look good because they think you know what you’re doing – and because nice things make them feel good too!

Very Important Point:
A concept I follow with clients. It doesn’t matter how big, small, premium, or cheap something is. If we make something look put-together, it will be perceived better. It’s like a secret weapon. Have a crappy project without a solution? Make it look shiny — never fails.

Another Very Important Point:
This can be applied to things like dressing up to take an exam or work a busy bartending shift. Dress well, get treated well, do well.