Less is more. We should do less.

People waste their time doing "the most." Offering too much stuff to make money. Oversupplying and losing out on demand. As humans, we’re wired to want to share with others. But less is always more!

Very Important Point:
My hot take is that I don’t think people actually care about most things you have to say. They want you to help them and fulfill their Hierarchy of Needs. And they’ll give you bonus points if you entertain them without wasting their time.

Another Important Point:
People and brands who give a direct message do better! Let’s hone in on the important things and execute them 100/10. Let’s be clean and sharp and hit the bullseye with our work.