SCOTTIES TISSUES
Can a DYING BRAND IN A
DYING INDUSTRY AVOID DEATH?
Mid-size, Canadian facial tissue company trying to give Kleenex and Puffs a run for their money. We helped Scotties remind the United States market of their presence in a world where people aren’t even buying facial tissues.
Meet Scotties tissues.
THE Case.
The few nose blowers who use facial tissues over toilet paper or paper towels are brainwashed to not know Scotties Tissues are the best, most affordable choice for them to use.
THE investigation.
We figured out that things. go. deep.
Other brands aren’t cutting their tissues — leading to excess use and irritation
Other tissue brands create clouds of dust and worsen allergies
“I sometimes even recommend my patients to use a damp paper towel”
– Doctor, DC Area
THE INSIGHT.
Nose blowers are suffering from irritation and calling it normal. (Snot a joke.)
Strategy: Show America that Scotties won’t let them settle.
Idea: scotties nose the truth
Team: Carson Brooks (CW), Casey Hickman (CW), Jack Sample (AD), Hailey Fitzgerald (ST)